SEO News

Google leveraging AMP to help its visitors from accidentally leaving Google and using the Back button

Google announced the launch of a new feature in its Image Search that helps publishers help Google visitors not leave Google by using AMP.

Google

Site analysis of 150k SMBs reports Yelp in 92% of local SERPs but GMB still dominates

The study identified potential trust signals for local SEO and also revealed that Yelp continues to have the most visibility in organic local results.

Fresh Chalk

Google adds ‘short names’ to GMB, hinting that it may have big social plans for businesses

Google My Business' new short names are reminiscent of how businesses used Google+ profiles and they may represent yet another attempt by Google to create a viable social platform.

GMB Short Name

YouTube testing timestamp jump links in its search results

YouTube is parsing timestamp lists from video descriptions and displaying them as jump links in search results, potentially creating a new search optimization tactic.

YouTube

Yoast, Google, and others propose integrating XML sitemaps into WordPress Core

The XML sitemap proposal for WordPress Core would generate basic sitemaps without the need for a plugin and would also allow plugin-makers to build on top of the core functionality.

WordPress

Google adds Guidelines for favicon use in its search results

The immediate misuse of favicons and reports of hate symbols appearing in Google's new mobile search results prompted Google to take quick action on how favicons can be used with its search engine.

Guidelines

Google debuts new mobile search result that uses favicons

The new mobile search result blurs the line between paid and organic results, irking many SEOs.

Google Mobile SERP

Introducing the Google “SERP App” and why you should care

Google seems to always be experimenting with their search engine result pages (SERPs). This is true for both desktop and mobile SERPs. There’s so many variations it’s hard to keep up with them. The latest trend has been converting results into cards, which presents all kind of new possibilities for Google.

Google