FAQPage Schema may be driving more traffic to sites, not decreasing it
A common concern by search engine optimizers is losing search visits after adding FAQPage or HowTo Schema.org structured data to their pages. Distilled is reporting that they saw more traffic after implementing it on several sites.
Google leveraging AMP to help its visitors from accidentally leaving Google and using the Back button
Google announced the launch of a new feature in its Image Search that helps publishers help Google visitors not leave Google by using AMP.
Site analysis of 150k SMBs reports Yelp in 92% of local SERPs but GMB still dominates
The study identified potential trust signals for local SEO and also revealed that Yelp continues to have the most visibility in organic local results.
Google adds ‘short names’ to GMB, hinting that it may have big social plans for businesses
Google My Business' new short names are reminiscent of how businesses used Google+ profiles and they may represent yet another attempt by Google to create a viable social platform.
YouTube testing timestamp jump links in its search results
YouTube is parsing timestamp lists from video descriptions and displaying them as jump links in search results, potentially creating a new search optimization tactic.
Yoast, Google, and others propose integrating XML sitemaps into WordPress Core
The XML sitemap proposal for WordPress Core would generate basic sitemaps without the need for a plugin and would also allow plugin-makers to build on top of the core functionality.
Google adds Guidelines for favicon use in its search results
The immediate misuse of favicons and reports of hate symbols appearing in Google's new mobile search results prompted Google to take quick action on how favicons can be used with its search engine.
Google debuts new mobile search result that uses favicons
The new mobile search result blurs the line between paid and organic results, irking many SEOs.
Introducing the Google “SERP App” and why you should care
Google seems to always be experimenting with their search engine result pages (SERPs). This is true for both desktop and mobile SERPs. There’s so many variations it’s hard to keep up with them. The latest trend has been converting results into cards, which presents all kind of new possibilities for Google.
How Google is becoming the new AOL
AOL was notorious for keeping its users on its proprietary platform. Google mimics some of AOL's tactics by intentionally creating new experiences to keep visitors from leaving its properties.
