SEO News

Apple showing signs it may soon launch a search engine to compete against Google Search

Changes in Spotlight Search on iOS and iPadOS 14 beta, a significant update to its Applebot support page, and an increase in crawling from AppleBot signify that Apple may be launching a search engine soon.

Apple Search Engine

Google adding “Fast page” label to Chrome browser

Google is utilizing Core Web Vitals to label web pages as fast in the next version of its Chrome browser.

Google Fast page label

Google testing $50 monthly fee for ‘Google Guaranteed’ badge in organic GMB local search results

The 'Google Guaranteed' consumer protection program has been reserved for businesses using Google Ads. Google has started testing making the badge available to profiles using Google My Business (GMB) for a fee.

Google My Business Guranteed Badge

iOS 14 and iPadOS 14 betas bypass Google Search on iPhones and iPads with Spotlight Search

Apple introduced a new Spotlight Search feature to iOS and iPadOS 14 that enables users to search and go directly to a site, completely bypassing Google’s search result pages.

iOS and iPadOS 14 Spotlight Search

Head of Google Ads to run Search. Move concerns SEO veterans about the future of search

Google announced Prabhakar Raghavan, former head of Google Ads, is changing roles to head Google Search while simultaneously overseeing Ads. The move diminishes the traditional separation of product teams and has SEOs concerned about how it might affect organic search results.

Google Search and Google Ads bluring together

Google significantly changes how it measures page performance with the release of Lighthouse 6.0

A new version of Google’s Lighthouse auditing tool dramatically changed how it calculates its score by removing two metrics and adding three new ones. The change in metrics signals a major shift in how Google is determining page performance.

Google Lighthouse

How SEO has made the web more accessible for everyone

Search engines like Google are dependent on the same accessibility attributes that many people depend on to comprehend and navigate sites. Search engine optimizers have unwittingly made the web more accessible, and they are in the best position to make it even better.

Accessibility

Google brings YouTube timestamp bookmarks (Video Segments) to its search results

YouTube’s test of timestamp bookmarks has become a feature in Google Search. Video producers that don’t publish videos on YouTube will be able to use Schema structured data to achieve the same results.

Google YouTube

WordPress 5.3 includes fix to feature that helps keep sites from appearing in search results

A WordPress feature that is commonly used to keep search engines from including development and staging sites in their search results has been fixed in version 5.3.

WordPress

FAQPage Schema may be driving more traffic to sites, not decreasing it

A common concern by search engine optimizers is losing search visits after adding FAQPage or HowTo Schema.org structured data to their pages. Distilled is reporting that they saw more traffic after implementing it on several sites.

FAQPage

Google leveraging AMP to help its visitors from accidentally leaving Google and using the Back button

Google announced the launch of a new feature in its Image Search that helps publishers help Google visitors not leave Google by using AMP.

Google

Site analysis of 150k SMBs reports Yelp in 92% of local SERPs but GMB still dominates

The study identified potential trust signals for local SEO and also revealed that Yelp continues to have the most visibility in organic local results.

Fresh Chalk

Google adds ‘short names’ to GMB, hinting that it may have big social plans for businesses

Google My Business' new short names are reminiscent of how businesses used Google+ profiles and they may represent yet another attempt by Google to create a viable social platform.

GMB Short Name

YouTube testing timestamp jump links in its search results

YouTube is parsing timestamp lists from video descriptions and displaying them as jump links in search results, potentially creating a new search optimization tactic.

YouTube

Yoast, Google, and others propose integrating XML sitemaps into WordPress Core

The XML sitemap proposal for WordPress Core would generate basic sitemaps without the need for a plugin and would also allow plugin-makers to build on top of the core functionality.

WordPress

Google adds Guidelines for favicon use in its search results

The immediate misuse of favicons and reports of hate symbols appearing in Google's new mobile search results prompted Google to take quick action on how favicons can be used with its search engine.

Guidelines

Google debuts new mobile search result that uses favicons

The new mobile search result blurs the line between paid and organic results, irking many SEOs.

Google Mobile SERP

Introducing the Google “SERP App” and why you should care

Google seems to always be experimenting with their search engine result pages (SERPs). This is true for both desktop and mobile SERPs. There’s so many variations it’s hard to keep up with them. The latest trend has been converting results into cards, which presents all kind of new possibilities for Google.

Google