SEO News

Google Search adds author markup best practices

In response to publishers improperly using the Schema structured data author type on articles, Google Search has published new author markup best practices.

Article Schema

‘Alexa Rank’ is officially gone: Amazon shuts down Alexa Internet

Alexa Internet retired its website research and analysis tools on May 1, 2022. The service was well known among digital marketers for its Alexa Rank score.

Alexa

Google Search adding Signed Exchange (SXG) support for desktop results and creates a new meta tag for opting-out

Signed Exchanges (SXG) is an open standard created by Google that makes it possible for non-AMP sites to be cached and served by Google for near-instant delivery. SXG was initially supported for mobile results but will now work for desktop search results too. Sites wanting to opt-out of SXG for desktop results will have to add a unique meta tag to their pages.

Meta Tag Supported Media

Google updates product review ranking and provides tips for better visibility in search results

Google announced its third product reviews update within the past year. They provided publishers with clear guidance on optimizing product reviews for better search result visibility and answered frequently asked questions.

Fathom Analytics review in Google Result

Cloudflare adds automated Signed Exchanges for Google Search

Signed Exchanges enable non-AMP sites to cache pages with Google Search for near-instant delivery. The open standard is complex and has had a slow adoption rate, but Cloudflare has fully automated the process, making it trivial for sites to use

Cloudflare SXG

Apple’s search engine is Spotlight and it’s looking more like Google

Spotlight search in the iOS and iPadOS 15 betas have gained rich results, and web images search results. Apple's Spotlight is poised to take market share away from Google Search because searches bypass Google's search engine entirely.

Google Who?

Google recommends author page URL be added to ‘Article’ Schema structured data

Google updated its Schema-based structured data recommendations to include linking to an author’s bio page to help it disambiguate the correct author for an article.

Author Schema

Schema Markup Validator launches, replacing Google’s Structured Data Testing Tool

Google will be deprecating its Structured Data Testing Tool soon. Its replacement, the Schema Markup Validator, quietly went live as a beta version.

Schema Markup Validator

Neeva first look: What the ad-free Google Search alternative is like

Neeva is a privacy-first ad-free and tracking-free search engine created by ex-Googlers. The search engine is still being developed, is currently in the alpha stage, and requires an invite and onboarding experience to use it.

Neeva

Google awarded patent for dynamic knowledge panels in productivity apps

A U.S. patent recently awarded to Google describes integrating dynamic knowledge panels into apps, like Google Docs. The feature enables users to research without leaving the app and provides Google another channel for its shopping and ad networks.

Knowledge Panel in an app

DOJ suit against Google renews Apple search engine speculation

The Department of Justice lawsuit against Google has the tech industry further speculating that Apple may be readying the launch of a new search engine.

Apple Search Engine

Apple showing signs it may soon launch a search engine to compete against Google Search

Changes in Spotlight Search on iOS and iPadOS 14 beta, a significant update to its Applebot support page, and an increase in crawling from AppleBot signify that Apple may be launching a search engine soon.

Apple Search Engine

Google adding “Fast page” label to Chrome browser

Google is utilizing Core Web Vitals to label web pages as fast in the next version of its Chrome browser.

Google Fast page label

Google testing $50 monthly fee for ‘Google Guaranteed’ badge in organic GMB local search results

The 'Google Guaranteed' consumer protection program has been reserved for businesses using Google Ads. Google has started testing making the badge available to profiles using Google My Business (GMB) for a fee.

Google My Business Guranteed Badge

iOS 14 and iPadOS 14 betas bypass Google Search on iPhones and iPads with Spotlight Search

Apple introduced a new Spotlight Search feature to iOS and iPadOS 14 that enables users to search and go directly to a site, completely bypassing Google’s search result pages.

iOS and iPadOS 14 Spotlight Search

Head of Google Ads to run Search. Move concerns SEO veterans about the future of search

Google announced Prabhakar Raghavan, former head of Google Ads, is changing roles to head Google Search while simultaneously overseeing Ads. The move diminishes the traditional separation of product teams and has SEOs concerned about how it might affect organic search results.

Google Search and Google Ads bluring together

Google significantly changes how it measures page performance with the release of Lighthouse 6.0

A new version of Google’s Lighthouse auditing tool dramatically changed how it calculates its score by removing two metrics and adding three new ones. The change in metrics signals a major shift in how Google is determining page performance.

Google Lighthouse

How SEO has made the web more accessible for everyone

Search engines like Google are dependent on the same accessibility attributes that many people depend on to comprehend and navigate sites. Search engine optimizers have unwittingly made the web more accessible, and they are in the best position to make it even better.

Accessibility

Google brings YouTube timestamp bookmarks (Video Segments) to its search results

YouTube’s test of timestamp bookmarks has become a feature in Google Search. Video producers that don’t publish videos on YouTube will be able to use Schema structured data to achieve the same results.

Google YouTube

WordPress 5.3 includes fix to feature that helps keep sites from appearing in search results

A WordPress feature that is commonly used to keep search engines from including development and staging sites in their search results has been fixed in version 5.3.

WordPress