SEO News

Google YouTube

Google brings YouTube timestamp bookmarks (Video Segments) to its search results

YouTube’s test of timestamp bookmarks has become a feature in Google Search. Video producers that don’t publish videos on YouTube will be able to use Schema structured data to achieve the same results.

WordPress

WordPress 5.3 includes fix to feature that helps keep sites from appearing in search results

A WordPress feature that is commonly used to keep search engines from including development and staging sites in their search results has been fixed in version 5.3.

FAQPage

FAQPage Schema may be driving more traffic to sites, not decreasing it

A common concern by search engine optimizers is losing search visits after adding FAQPage or HowTo Schema.org structured data to their pages. Distilled is reporting that they saw more traffic after implementing it on several sites.

Google

Google leveraging AMP to help its visitors from accidentally leaving Google and using the Back button

Google announced the launch of a new feature in its Image Search that helps publishers help Google visitors not leave Google by using AMP.

Fresh Chalk

Site analysis of 150k SMBs reports Yelp in 92% of local SERPs but GMB still dominates

The study identified potential trust signals for local SEO and also revealed that Yelp continues to have the most visibility in organic local results.

GMB Short Name

Google adds ‘short names’ to GMB, hinting that it may have big social plans for businesses

Google My Business' new short names are reminiscent of how businesses used Google+ profiles and they may represent yet another attempt by Google to create a viable social platform.

YouTube

YouTube testing timestamp jump links in its search results

YouTube is parsing timestamp lists from video descriptions and displaying them as jump links in search results, potentially creating a new search optimization tactic.

WordPress

Yoast, Google, and others propose integrating XML sitemaps into WordPress Core

The XML sitemap proposal for WordPress Core would generate basic sitemaps without the need for a plugin and would also allow plugin-makers to build on top of the core functionality.

Guidelines

Google adds Guidelines for favicon use in its search results

The immediate misuse of favicons and reports of hate symbols appearing in Google's new mobile search results prompted Google to take quick action on how favicons can be used with its search engine.

Google Mobile SERP

Google debuts new mobile search result that uses favicons

The new mobile search result blurs the line between paid and organic results, irking many SEOs.