Google significantly changes how it measures page performance with the release of Lighthouse 6.0
A new version of Google’s Lighthouse auditing tool dramatically changed how it calculates its score by removing two metrics and adding three new ones. The change in metrics signals a major shift in how Google is determining page performance.
How SEO has made the web more accessible for everyone
Search engines like Google are dependent on the same accessibility attributes that many people depend on to comprehend and navigate sites. Search engine optimizers have unwittingly made the web more accessible, and they are in the best position to make it even better.
Google brings YouTube timestamp bookmarks (Video Segments) to its search results
YouTube’s test of timestamp bookmarks has become a feature in Google Search. Video producers that don’t publish videos on YouTube will be able to use Schema structured data to achieve the same results.
WordPress 5.3 includes fix to feature that helps keep sites from appearing in search results
A WordPress feature that is commonly used to keep search engines from including development and staging sites in their search results has been fixed in version 5.3.
FAQPage Schema may be driving more traffic to sites, not decreasing it
A common concern by search engine optimizers is losing search visits after adding FAQPage or HowTo Schema.org structured data to their pages. Distilled is reporting that they saw more traffic after implementing it on several sites.
Google leveraging AMP to help its visitors from accidentally leaving Google and using the Back button
Google announced the launch of a new feature in its Image Search that helps publishers help Google visitors not leave Google by using AMP.
Site analysis of 150k SMBs reports Yelp in 92% of local SERPs but GMB still dominates
The study identified potential trust signals for local SEO and also revealed that Yelp continues to have the most visibility in organic local results.
Google adds ‘short names’ to GMB, hinting that it may have big social plans for businesses
Google My Business' new short names are reminiscent of how businesses used Google+ profiles and they may represent yet another attempt by Google to create a viable social platform.
YouTube testing timestamp jump links in its search results
YouTube is parsing timestamp lists from video descriptions and displaying them as jump links in search results, potentially creating a new search optimization tactic.
Yoast, Google, and others propose integrating XML sitemaps into WordPress Core
The XML sitemap proposal for WordPress Core would generate basic sitemaps without the need for a plugin and would also allow plugin-makers to build on top of the core functionality.
Google adds Guidelines for favicon use in its search results
The immediate misuse of favicons and reports of hate symbols appearing in Google's new mobile search results prompted Google to take quick action on how favicons can be used with its search engine.
Google debuts new mobile search result that uses favicons
The new mobile search result blurs the line between paid and organic results, irking many SEOs.
