Sign In with Apple’s proxy email addresses will make ad targeting virtually impossible

Apple's new SSO is a double threat to its competitors. Not only does it want to replace them, but it's also designed to disrupt their advertising business.

Sign In with Apple

Amazon encroaches further into Google’s core revenue source with new acquisition

The largest independent buy-side advertising platform, Sizmek, has been acquired by Amazon.

Sizmek

Google deprecates Target Search Page Location and Outranking Share in AdWords

Sagar Shah, Product Manager for Google Ads, announced the deprecation of two automated bidding features in Google AdWords. They will be replaced with Target Impression Share.

Google Ads