Facebook confirms advertisers will not be required to use Campaign Budget Optimization (CBO)
Last year, the company said all ad campaigns would eventually be migrated to the CBO platform, but Facebook now says CBO is an option, not a requirement.
Facebook Messenger policy update requires businesses to respond within 24-hours
At the beginning of March 2020, Facebook instituted new response time rules for businesses using Messenger. The policy changes coincided with record Messenger usage due to the COVID-19 pandemic.
COVID-19 makes Google Ads delay controversial changes to its Partners badge program until 2021
Agencies unhappy with the upcoming changes to the Google Partners badge program received a temporary reprieve from Google Ads. Google emailed its partners to inform them that the new changes were delayed until 2021 because of the impact coronavirus has had on businesses.
LinkedIn Conversation Ads: How they work and should advertisers use them
The new messaging-based ad format by LinkedIn, which is similar to Facebook Messenger Ads, allows advertisers to target prospects with personalized messages based on audience segments.
Is it Time to Get Your Brand on TikTok? A Quick Primer For Advertisers
TikTok was the second most downloaded app last year with 738 million installs, giving advertisers more reason to pay attention to the short-form video platform.
Analysts expect the 2020 election to generate over $1 billion in digital ad revenue
To keep ad campaigns running smoothly, political advertisers will need to stay informed on social media ad policy updates and verification processes.
Digital ad industry braces for impact as coronavirus disease causes economic downturns
Industry experts forecast digital ad revenues to drop in the wake of the coronavirus, but no one can say the degree to which ad spend will be affected.
The CCPA is reducing Facebook Ads retargeting reach but there may be a workaround
The California Consumer Protection Act (CCPA) went into effect on January 1, 2020, and appears to be affecting Facebook Ads retargeting campaigns. However, there may be a simple workaround to restore campaign performance.
Google Ads is forcing agencies to use its recommendations or risk losing their Google Partners badge
Google Ads is changing the requirements for its Google Partners badge program by the end of June 2020. One change, in particular, requires partners to adopt a high percentage of recommendations that are made by Google’s machine learning or risk losing their badge. Agencies are claiming Google’s optimizations are ignoring their expertise and don’t make sense for their clients’ campaigns.
Report says ads.txt usage is up but impact on invalid traffic is minimal
The Pixelate Q3 2019 Advertising Trends Report found that more publishers are including ads.txt on their sites, but it may not be having any effect on reducing invalid traffic.
Zeus Prime: Amazon’s Jeff Bezos targets Google Ads and Facebook with new ad network
The Washington Post announced the launch of Zeus Prime, an automated way for advertisers to buy premium advertising. They plan to make it available to any publisher on any content management system.
TechRepublic reports ‘Sign In with Apple’ won’t significantly impact tracking as originally thought
Apple’s proxy email service was considered a silver bullet to stop ad targeting, but Kazuki Ota, Co-founder and CTO of Arm Treasure Data, doesn't think it's going to be an encumbrance to customer tracking.
Sign In with Apple’s proxy email addresses will make ad targeting virtually impossible
Apple's new SSO is a double threat to its competitors. Not only does it want to replace them, but it's also designed to disrupt their advertising business.
Amazon encroaches further into Google’s core revenue source with new acquisition
The largest independent buy-side advertising platform, Sizmek, has been acquired by Amazon.
Google deprecates Target Search Page Location and Outranking Share in AdWords
Sagar Shah, Product Manager for Google Ads, announced the deprecation of two automated bidding features in Google AdWords. They will be replaced with Target Impression Share.
