Google Ads is forcing agencies to use its recommendations or risk losing their Google Partners badge
Google Ads is changing the requirements for its Google Partners badge program by the end of June 2020. One change, in particular, requires partners to adopt a high percentage of recommendations that are made by Google’s machine learning or risk losing their badge. Agencies are claiming Google’s optimizations are ignoring their expertise and don’t make sense for their clients’ campaigns.
The Pixelate Q3 2019 Advertising Trends Report found that more publishers are including ads.txt on their sites, but it may not be having any effect on reducing invalid traffic.
The Washington Post announced the launch of Zeus Prime, an automated way for advertisers to buy premium advertising. They plan to make it available to any publisher on any content management system.
Apple’s proxy email service was considered a silver bullet to stop ad targeting, but Kazuki Ota, Co-founder and CTO of Arm Treasure Data, doesn't think it's going to be an encumbrance to customer tracking.
Apple's new SSO is a double threat to its competitors. Not only does it want to replace them, but it's also designed to disrupt their advertising business.
The largest independent buy-side advertising platform, Sizmek, has been acquired by Amazon.
Sagar Shah, Product Manager for Google Ads, announced the deprecation of two automated bidding features in Google AdWords. They will be replaced with Target Impression Share.