TikTok makes Business Ad Manager self-serve, but future of platform in U.S. remains uncertain

The company is offering $100 million in ad credits to support small and mid-sized businesses impacted by the pandemic.

TikTok

Snapchat focuses on ad growth and engagement via ‘Snap Focus’ learning portal and Brand profiles

In addition to introducing coursework aimed at advertisers and agencies, the company is giving a select number of brands the ability to post permanent content.

Snap

LinkedIn gives brands new ways to target engaged audiences via its platform and Audience Network

LinkedIn advertisers can now run retargeting campaigns directed at users who have watched a video ad or opened a lead gen form.

LinkedIn

Facebook opens access to new brand safety tools and launches a redesigned control hub

Publisher whitelists for Audience Network ads, content whitelists and enhanced delivery reports can be found within Facebook’s Business Manager platform.

Facebook Brand Safety

Google Partner Badge: The new timeline and what advertisers need to know

Google Ads' new Partner Badge requirements, which force advertisers to use Google's recommendations, will not go into effect until 2021.

Google Partner Badge

Facebook confirms advertisers will not be required to use Campaign Budget Optimization (CBO)

Last year, the company said all ad campaigns would eventually be migrated to the CBO platform, but Facebook now says CBO is an option, not a requirement.

Facebook for Business

Facebook Messenger policy update requires businesses to respond within 24-hours

At the beginning of March 2020, Facebook instituted new response time rules for businesses using Messenger. The policy changes coincided with record Messenger usage due to the COVID-19 pandemic.

Facebook Messenger

COVID-19 makes Google Ads delay controversial changes to its Partners badge program until 2021

Agencies unhappy with the upcoming changes to the Google Partners badge program received a temporary reprieve from Google Ads. Google emailed its partners to inform them that the new changes were delayed until 2021 because of the impact coronavirus has had on businesses.

Google Partner Coronavirus

LinkedIn Conversation Ads: How they work and should advertisers use them

The new messaging-based ad format by LinkedIn, which is similar to Facebook Messenger Ads, allows advertisers to target prospects with personalized messages based on audience segments.

LinkedIn Conversation Ads

Is it Time to Get Your Brand on TikTok? A Quick Primer For Advertisers

TikTok was the second most downloaded app last year with 738 million installs, giving advertisers more reason to pay attention to the short-form video platform.

TikTok

Analysts expect the 2020 election to generate over $1 billion in digital ad revenue

To keep ad campaigns running smoothly, political advertisers will need to stay informed on social media ad policy updates and verification processes.

Political Ad Spend

Digital ad industry braces for impact as coronavirus disease causes economic downturns

Industry experts forecast digital ad revenues to drop in the wake of the coronavirus, but no one can say the degree to which ad spend will be affected.

COVID-19

The CCPA is reducing Facebook Ads retargeting reach but there may be a workaround

The California Consumer Protection Act (CCPA) went into effect on January 1, 2020, and appears to be affecting Facebook Ads retargeting campaigns. However, there may be a simple workaround to restore campaign performance.

Facebook

Google Ads is forcing agencies to use its recommendations or risk losing their Google Partners badge

Google Ads is changing the requirements for its Google Partners badge program by the end of June 2020. One change, in particular, requires partners to adopt a high percentage of recommendations that are made by Google’s machine learning or risk losing their badge. Agencies are claiming Google’s optimizations are ignoring their expertise and don’t make sense for their clients’ campaigns.

Google Partners badge program

Report says ads.txt usage is up but impact on invalid traffic is minimal

The Pixelate Q3 2019 Advertising Trends Report found that more publishers are including ads.txt on their sites, but it may not be having any effect on reducing invalid traffic.

Does ads.txt work?

Zeus Prime: Amazon’s Jeff Bezos targets Google Ads and Facebook with new ad network

The Washington Post announced the launch of Zeus Prime, an automated way for advertisers to buy premium advertising. They plan to make it available to any publisher on any content management system.

TechRepublic reports ‘Sign In with Apple’ won’t significantly impact tracking as originally thought

Apple’s proxy email service was considered a silver bullet to stop ad targeting, but Kazuki Ota, Co-founder and CTO of Arm Treasure Data, doesn't think it's going to be an encumbrance to customer tracking.

Sign In with Apple

Sign In with Apple’s proxy email addresses will make ad targeting virtually impossible

Apple's new SSO is a double threat to its competitors. Not only does it want to replace them, but it's also designed to disrupt their advertising business.

Sign In with Apple

Amazon encroaches further into Google’s core revenue source with new acquisition

The largest independent buy-side advertising platform, Sizmek, has been acquired by Amazon.

Sizmek

Google deprecates Target Search Page Location and Outranking Share in AdWords

Sagar Shah, Product Manager for Google Ads, announced the deprecation of two automated bidding features in Google AdWords. They will be replaced with Target Impression Share.

Google Ads