Does ads.txt work?

Report says ads.txt usage is up but impact on invalid traffic is minimal

The Pixelate Q3 2019 Advertising Trends Report found that more publishers are including ads.txt on their sites, but it may not be having any effect on reducing invalid traffic.

Zeus Prime: Amazon’s Jeff Bezos targets Google Ads and Facebook with new ad network

The Washington Post announced the launch of Zeus Prime, an automated way for advertisers to buy premium advertising. They plan to make it available to any publisher on any content management system.

Sign In with Apple

TechRepublic reports ‘Sign In with Apple’ won’t significantly impact tracking as originally thought

Apple’s proxy email service was considered a silver bullet to stop ad targeting, but Kazuki Ota, Co-founder and CTO of Arm Treasure Data, doesn't think it's going to be an encumbrance to customer tracking.

Sign In with Apple

Sign In with Apple’s proxy email addresses will make ad targeting virtually impossible

Apple's new SSO is a double threat to its competitors. Not only does it want to replace them, but it's also designed to disrupt their advertising business.

Sizmek

Amazon encroaches further into Google’s core revenue source with new acquisition

The largest independent buy-side advertising platform, Sizmek, has been acquired by Amazon.

Google Ads

Google deprecates Target Search Page Location and Outranking Share in AdWords

Sagar Shah, Product Manager for Google Ads, announced the deprecation of two automated bidding features in Google AdWords. They will be replaced with Target Impression Share.