Things don’t look good for FLoC
The alternative to third-party cookies has been panned by privacy-focused companies. But cookies aren't dead.
FLoC and UID2 cookie alternatives are good for advertisers and publishers but not consumers
Proposed alternatives like Google's FLoC and The Trade Desk's UID2 aren't good for individual consumer privacy.
FTC to investigate whether ad-tech like real-time bidding is too invasive with our data
Recent reports have shown that apps and real-time bidding tools may have unrestrained access to location, demographic, and personal interest data. Federal legislators have called on the FTC to investigate the depth of data collected by technology and the potential for misuse by data brokers, government agencies, and tech companies.
Facebook to use yearly spend to determine Ads volume limits
The change will affect advertisers starting February 2021. Pages spending under $100K a month on Facebook Ads will be limited to showing 250 ads at a time.
Google Ads to pass on digital services tax (DST) to advertisers
Advertisers will be charged the fees on top of existing budgets beginning November 1, 2020. The new fees will affect ads shown in the UK, Austria, and Turkey.
TikTok makes Business Ad Manager self-serve, but future of platform in U.S. remains uncertain
The company is offering $100 million in ad credits to support small and mid-sized businesses impacted by the pandemic.
Snapchat focuses on ad growth and engagement via ‘Snap Focus’ learning portal and Brand profiles
In addition to introducing coursework aimed at advertisers and agencies, the company is giving a select number of brands the ability to post permanent content.
LinkedIn gives brands new ways to target engaged audiences via its platform and Audience Network
LinkedIn advertisers can now run retargeting campaigns directed at users who have watched a video ad or opened a lead gen form.
Facebook opens access to new brand safety tools and launches a redesigned control hub
Publisher whitelists for Audience Network ads, content whitelists and enhanced delivery reports can be found within Facebook’s Business Manager platform.
Google Partner Badge: The new timeline and what advertisers need to know
Google Ads' new Partner Badge requirements, which force advertisers to use Google's recommendations, will not go into effect until 2021.
Facebook confirms advertisers will not be required to use Campaign Budget Optimization (CBO)
Last year, the company said all ad campaigns would eventually be migrated to the CBO platform, but Facebook now says CBO is an option, not a requirement.
Facebook Messenger policy update requires businesses to respond within 24-hours
At the beginning of March 2020, Facebook instituted new response time rules for businesses using Messenger. The policy changes coincided with record Messenger usage due to the COVID-19 pandemic.
COVID-19 makes Google Ads delay controversial changes to its Partners badge program until 2021
Agencies unhappy with the upcoming changes to the Google Partners badge program received a temporary reprieve from Google Ads. Google emailed its partners to inform them that the new changes were delayed until 2021 because of the impact coronavirus has had on businesses.
LinkedIn Conversation Ads: How they work and should advertisers use them
The new messaging-based ad format by LinkedIn, which is similar to Facebook Messenger Ads, allows advertisers to target prospects with personalized messages based on audience segments.
Is it Time to Get Your Brand on TikTok? A Quick Primer For Advertisers
TikTok was the second most downloaded app last year with 738 million installs, giving advertisers more reason to pay attention to the short-form video platform.
Analysts expect the 2020 election to generate over $1 billion in digital ad revenue
To keep ad campaigns running smoothly, political advertisers will need to stay informed on social media ad policy updates and verification processes.
Digital ad industry braces for impact as coronavirus disease causes economic downturns
Industry experts forecast digital ad revenues to drop in the wake of the coronavirus, but no one can say the degree to which ad spend will be affected.
The CCPA is reducing Facebook Ads retargeting reach but there may be a workaround
The California Consumer Protection Act (CCPA) went into effect on January 1, 2020, and appears to be affecting Facebook Ads retargeting campaigns. However, there may be a simple workaround to restore campaign performance.
Google Ads is forcing agencies to use its recommendations or risk losing their Google Partners badge
Google Ads is changing the requirements for its Google Partners badge program by the end of June 2020. One change, in particular, requires partners to adopt a high percentage of recommendations that are made by Google’s machine learning or risk losing their badge. Agencies are claiming Google’s optimizations are ignoring their expertise and don’t make sense for their clients’ campaigns.
Report says ads.txt usage is up but impact on invalid traffic is minimal
The Pixelate Q3 2019 Advertising Trends Report found that more publishers are including ads.txt on their sites, but it may not be having any effect on reducing invalid traffic.
