TechRepublic reports ‘Sign In with Apple’ won’t significantly impact tracking as originally thought
Apple’s proxy email service was considered a silver bullet to stop ad targeting, but Kazuki Ota, Co-founder and CTO of Arm Treasure Data, doesn't think it's going to be an encumbrance to customer tracking.
Sign In with Apple’s proxy email addresses will make ad targeting virtually impossible
Apple's new SSO is a double threat to its competitors. Not only does it want to replace them, but it's also designed to disrupt their advertising business.
Amazon encroaches further into Google’s core revenue source with new acquisition
The largest independent buy-side advertising platform, Sizmek, has been acquired by Amazon.
Google deprecates Target Search Page Location and Outranking Share in AdWords
Sagar Shah, Product Manager for Google Ads, announced the deprecation of two automated bidding features in Google AdWords. They will be replaced with Target Impression Share.