Twitter launched a new feature called Fleets that is similar to Facebook and Instagram Stories. They’re currently testing it in Brazil, and it’s only available via its iOS and Android apps.
Unlike regular Tweets, Fleets cannot be liked or retweeted, and they self-destruct after 24 hours. The only way other users can react to Fleets is if they can send direct messages (DMs) to the person that fleeted it. If they can’t DM the fleeter’s account – the fleeter’s DMs aren’t open or they don’t follow the user – the user can only view the Fleet.
Mo Al Adham, Product Manager at Twitter for Fleets, described Fleets as
a way to have conversations initiated with your fleeting thoughts.
Fleets are for you to share your ideas and momentary opinions. These posts disappear after 24 hours and have no Retweets, likes, or public comments. In an initial survey, people told us that, once the Fleets are gone, they are more comfortable sharing everyday thoughts. We hope that those people who are not usually comfortable with tweeting use fleets to talk about the reflections that come to their head.
Twitter released a video in Portuguese that showcases Fleets.
Similar to Facebook and Instagram Stories, Fleets are more about sharing a moment and initiating conversations with friends. I spoke with Zeph Snapp, Founder of Altura Interactive, a Spanish language digital marketing agency, about why he regularly creates Facebook and Instagram Stories.
Snapp told me that Stories are his favorite way to consume social content on Instagram.
I listen to and watch whatever it is that the people I follow are experiencing, and then it’s gone, and I don’t think about it anymore. I’m also more likely to comment on stories versus regular posts.
Snapp isn’t alone with his preference for using Stories. Facebook and Instagram each have well over 500 million daily active users that use Stories. If the test in Brazil goes well, Fleets could become one of Twitter’s most used features as they launch it in other countries.
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