Twitter Blue launches with Ad-free Articles and premium features

Twitter completes the transition of Scroll to Ad-free Articles with the launch of Twitter Blue in the US, New Zealand, Canada, and Australia.

Twitter Blue logo

In early October 2021, The Scroll Team emailed subscribers to notify them that Scroll would be shutting down in thirty days. The message stated that the service would become part of Twitter’s new premium subscription service, Twitter Blue.

The Scroll subscription officially ended on November 9, 2021, but was reborn with the launch of Twitter Blue in the US, New Zealand, Canada, and Australia. It was rebranded as Ad-free Articles and is now a feature of Twitter’s new premium subscription service.

Twitter Blue with Ad-free Articles is available on iOS, Android, and the web, and users can subscribe to it in their Account Settings.

Twitter Blue settings
Twitter Blue is available in Twitter’s account settings

When the Twitter Blue subscription is activated, subscribers will see a unique bar on tweets when links from participating publishers are shared. The bar has a light blue background and says, “Ad-free with Twitter Blue.”

Twitter Blue bar
The Twitter Blue bar is displayed for articles participating in Twitter’s Ad-free Articles feature

Visiting the site will display the article without any ads.

Twitter Blue Ad-free article
Publishers participating in Twitter Blue’s Ad-free Articles hide ads from subscribers

The $2.99/mo subscription comes with additional features, including a Nuzzel-based Top Articles view that displays most-shared articles within your network, an Undo Tweet option, and early access to new Twitter features.

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Jon is the founder of Coywolf and the EIC and the primary author reporting for Coywolf News. He is an industry veteran with over 25 years of digital marketing and internet technologies experience. Follow @henshaw