Google brings YouTube timestamp bookmarks (Video Segments) to its search results

YouTube’s test of timestamp bookmarks has become a feature in Google Search. Video producers that don’t publish videos on YouTube will be able to use Schema structured data to achieve the same results.

In June 2019 it was reported that YouTube was testing timestamp jump links in its search results. Timestamp jump links display a list of clips and allow the viewer to skip directly to the video clip.

Video Bookmark
Example of Timestamp Bookmark from Android Police

Timestamp jump links can be created on YouTube by adding timestamps from the video in the description. The timestamps can be appended or prepended with descriptive text for each clip. When the description is saved, YouTube automatically converts the timestamps into jump links.

Timestamp Links
The two ways to format timestamp links in YouTube descriptions

Google announced that they will now use timestamp jump links from YouTube in its search results. They are also allowing content creators that don’t host videos on YouTube to take advantage of the new feature.

Video Segments
Video Segment feature in Google Search

Sites that want their Video Segments to be included in search results will be required to add Schema.org’s Clip structured data to VideoObject. The key properties of Clip include the name, startOffset, endOffset, and url. In non-technical terms, each video segment will need descriptive text, the start and stop time for the clip, and a link that will jump the user to the start of the segment.

Aside from helping searchers find key moments in videos, Video Segments may also increase visibility on Google. The descriptive text used for each clip can be used to target more search queries, which can result in more impressions, clicks, and plays.

Jon is the founder and Managing Editor of Coywolf. He is a serial entrepreneur with over 25 years of experience in web development, SaaS, internet strategy, and digital marketing. Follow @henshaw

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