Eliminating ambiguity in page content can increase Google’s confidence in its topic relevance and result in better visibility on Google Search. Using Schema.org structured data is one of the methods webmasters use to disambiguate content for Google Search. Google is now recommending that publishers include a link to the author’s page in the
Article structured data to help it remove doubt about who the author of an article is.
August 2021: Added a new recommendedGoogle Search Central major documentation updates
author.urlproperty to the Article structured data documentation. The
urlproperty helps Google disambiguate the correct author of the article.
author property has always been recommended for use with the
Article type, which means webmasters will only need to append the
Person type with the
url property. Here’s an example of how Coywolf News includes the
url property for article authors.
If there are multiple authors for an article, webmasters will need to use a JSON array to list all of the authors and links to their bio pages.
Additionally, if an author has a website or Wikipedia entry, publishers may want to consider using the
sameAs property to further disambiguate the author for Google.