How to exclude low quality sites and content from Google Alerts

Google Alerts is a free and useful tool that can help you stay up-to-date with current events related to a particular topic. Unfortunately, it also includes low-quality and unwanted sites in its results. This article shows you how to exclude low-quality sites so you never have to see them again.

Google Alerts is an easy and effective way to keep up with new content written about a variety of topics. As Google discovers new content, they include it in the results for each alert you’ve created, and you’re notified about the latest content via email or RSS.

You can refine alert results based on source (blogs, news, web, finance, video, books, and discussions) and also choose only to provide what the tool calls Only the best results. Unfortunately, the more popular the topic, the less effective the refinements become. A good example is creating an alert for Tesla. Even if you choose only to show the best results, a good percentage of the content it returns are from low-quality sites.

I define a low-quality site as having one or more of the following features:

Google Alerts does provide the ability to filter out these sites using the site search operator. For example, if there’s a site you want to exclude from the results, you can enter ( should be replaced with the domain you want to exclude) in the query field. You can add as many site exclusions as you wish.

Google Alerts
Google Alerts site exclusion example

If you use Feedly for your RSS reader, as I do, it provides a feature that is more robust and easier to manage. The feature is called Mute filters, and you can apply them to individual feed groups or your entire account. Then it will exclude content from both Google Alerts, and the RSS feeds you follow.

Like Google Alerts, Feedly’s Mute filters support search operators. If you want to exclude a site, you create a new mute filter, choose which feed group it should apply to, and enter

Feedly Mute Filter
Feedly Mute filter site exclusion example

Feedly also supports the ability to exclude authors using author: and keywords used in titles using title:.

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Jon is the founder of Coywolf and the EIC and the primary author reporting for Coywolf News. He is an industry veteran with over 25 years of digital marketing and internet technologies experience. Follow @henshaw