Marketing & Technology News

Coywolf News keeps readers informed about new technologies, product updates, productivity tips, and changes that affect marketers in the digital age. Topics covered include SEO, Social, Paid, Email, Content, Webmaster, and Startups.

Fathom Analytics

Fathom Analytics launches cookie-free tracking that supports unique visits and GDPR

Creators of privacy-focused Fathom Analytics, Jack Ellis and Paul Jarvis, announce cookie-free tracking that anonymizes pageviews and unique visits and maintains automatic GDPR compliance.

Google Alerts

How to exclude low quality sites and content from Google Alerts

Google Alerts is a free and useful tool that can help you stay up-to-date with current events related to a particular topic. Unfortunately, it also includes low-quality and unwanted sites in its results. This article shows you how to exclude low-quality sites so you never have to see them again.

HubSpot

HubSpot adds email creation, sending, and analytics to its free CRM offering

Marketers can now send email messages in HubSpot's free CRM. Matthew Howells-Barby, Director of Acquisition at HubSpot, explains to Coywolf News the importance of adding email to their freemium product.

Sign In with Apple

TechRepublic reports ‘Sign In with Apple’ won’t significantly impact tracking as originally thought

Apple’s proxy email service was considered a silver bullet to stop ad targeting, but Kazuki Ota, Co-founder and CTO of Arm Treasure Data, doesn't think it's going to be an encumbrance to customer tracking.

LinkedIn

LinkedIn reveals how its social feed works so marketers can take more advantage of its platform

Pete Davies, Senior Director of Product Management at LinkedIn, shared insights into how their social feed's algorithm displays and promotes posts. Coywolf News asked Lyena Solomon, an SMM experienced with optimizing for LinkedIn, to clarify best practices for the Feed.

Die With Me

πŸŽ™ Episode 9: Die With Me and the trouble with Apple πŸ”‹

Dries Depoorter and David Surprenant discuss their struggle to get Apple to accept the final version of their app, Die With Me, into the App Store because it unintentionally brought attention to Apple's battery problems.

Firefox Ad-Free

Firefox Ad-free Internet is a rebrand of Scroll that picks up where Google Contributor left off

Firefox Ad-free Internet is considered a direct competitor to Apple News+ but it's more akin to Google Contributor and has the potential to upend traditional revenue models for publishers by shutting out advertisers.

Google

Google removes support for crawl-delay, nofollow, and noindex rules in robots.txt

In an attempt to reestablish robots.txt best practices and provide an extensible architecture to crawlers, Google removes well-known rules and recommends webmasters use alternative methods to accomplish similar results.

IETF

Google and others update and submit Robots Exclusion Protocol to create new standard

25 years after the Robots Exclusion Protocol was created by Martijn Koster, Google has teamed up with its creator to address edge cases and to have robots.txt formalized as an international standard.

SNL Google

Google takes direct aim at GIPHY by adding shareable GIFs

Google is leveraging its acquisition of Tenor with tight integration into Image Search, making it easy for people to quickly find and share animated GIFs.