Coywolf News

Coywolf News covers new technologies, product updates, productivity tips, and changes that affect digital marketers. Core topics include SEO, Social, Paid, Email, Content, Webmaster, and Startups.

ICANN rejects sale of .org to private equity firm citing public interest

In a dramatic chain of events, the ICANN Board unanimously blocked its consent for Internet Society (ISOC) to change ownership of the non-profit Public Interest Registry (PIR) to the private equity firm Ethos Capital.

Rising cost of domains

Shopify launches Shop app to better compete against Amazon

The new Shop app by Shopify consolidates stores into a cohesive shopping experience. Unlike its competitors, Shopify made the service only available as a native mobile app, which is reminiscent of Quibi’s recent launch.

Shopify Shop App

Facebook app and Instagram start exposing locale of users and Pages to help protect U.S. election

Posts from high-reach Facebook Pages and Instagram accounts outside of the U.S. will now list the account owner’s primary country location at the top of the post.

Facebook User Locale

Facebook Messenger policy update requires businesses to respond within 24-hours

At the beginning of March 2020, Facebook instituted new response time rules for businesses using Messenger. The policy changes coincided with record Messenger usage due to the COVID-19 pandemic.

Facebook Messenger

Chrome 81 breaks the ability to bold system fonts on Macs

A style bug in version 81 of the Google Chrome browser was discovered before it was released, but a decision was made to not fix it until the next version. Sites that default to the system font can no longer fully bold text for users on macOS Catalina.

Chrome

Speedtest VPN adds paid tier and now supports iPadOS

Ookla ended beta testing of its Speedtest VPN and added a $4.99/mo unlimited data plan. The newest release now supports iPadOS in addition to iOS and Android.

Speedtest VPN

COVID-19 makes Google Ads delay controversial changes to its Partners badge program until 2021

Agencies unhappy with the upcoming changes to the Google Partners badge program received a temporary reprieve from Google Ads. Google emailed its partners to inform them that the new changes were delayed until 2021 because of the impact coronavirus has had on businesses.

Google Partner Coronavirus

LinkedIn Conversation Ads: How they work and should advertisers use them

The new messaging-based ad format by LinkedIn, which is similar to Facebook Messenger Ads, allows advertisers to target prospects with personalized messages based on audience segments.

LinkedIn Conversation Ads

Facebook giving $100 million in grants to SMBs impacted by coronavirus

The $100 million earmarked for Facebook’s SMB Grants Program includes cash grants and ad credits for small businesses around the world.

Facebook for Business and Coronavirus

Mozilla launches Firefox Better Web, a service that removes ads and tracking from news sites

Mozilla debuted a new subscription service with Scroll that provides an ad-free experience on partner sites and enhanced tracking protection with its Firefox web browser.

Firefox Better Web

Is it Time to Get Your Brand on TikTok? A Quick Primer For Advertisers

TikTok was the second most downloaded app last year with 738 million installs, giving advertisers more reason to pay attention to the short-form video platform.

TikTok

Analysts expect the 2020 election to generate over $1 billion in digital ad revenue

To keep ad campaigns running smoothly, political advertisers will need to stay informed on social media ad policy updates and verification processes.

Political Ad Spend

Most web developers are using inaccessible number inputs on forms and here is how to fix it

A common form input type that's used by most web developers to make filling out numbers on forms easier isn't fully accessible. The GOV.UK Design System team published the correct way to make entering numbers accessible for everyone.

Accessible Number Input

Fastmail is beta testing more powerful email Rules and Filters

Fastmail customers that have opted into using beta features can now access more robust email Rules and Filters. The upgrade includes the ability to block individual emails or entire domains and allows more actions per Rule.

Fastmail

Twitter is testing disappearing Tweets called ‘Fleets’

Twitter enabled a new feature called Fleets in Brazil. Fleets capture fleeting thoughts, and they disappear after 24 hours, similar to Facebook and Instagram Stories.

Fleet

Digital ad industry braces for impact as coronavirus disease causes economic downturns

Industry experts forecast digital ad revenues to drop in the wake of the coronavirus, but no one can say the degree to which ad spend will be affected.

COVID-19

Email tracking privacy concerns may force email service providers to change what they report

All major email service providers (ESPs) track message open rates and link clicks. There are now renewed concerns by some privacy advocates that this practice equates to spying on users.

Email Tracking

The CCPA is reducing Facebook Ads retargeting reach but there may be a workaround

The California Consumer Protection Act (CCPA) went into effect on January 1, 2020, and appears to be affecting Facebook Ads retargeting campaigns. However, there may be a simple workaround to restore campaign performance.

Facebook

Amazon Lightsail offers cheap WordPress hosting in the cloud

Webmasters can host WordPress sites for as cheap as $3.50/mo using the Amazon Lightsail cloud platform. While Lightsail is marketed as easy-to-use, it’s still significantly more complicated to set up and maintain than using a managed hosting provider.

Amazon Lightsail

Google Ads is forcing agencies to use its recommendations or risk losing their Google Partners badge

Google Ads is changing the requirements for its Google Partners badge program by the end of June 2020. One change, in particular, requires partners to adopt a high percentage of recommendations that are made by Google’s machine learning or risk losing their badge. Agencies are claiming Google’s optimizations are ignoring their expertise and don’t make sense for their clients’ campaigns.

Google Partners badge program