The Prospector tool combines the Drift Conversational Marketing and Sales tools with buyer activity data from third party software. The company has also changed their branding in order to better fit today’s combined sales and marketing teams.
A much-anticipated feature was added to version 5.5 of WordPress. The popular CMS gained the ability to turn on auto-updates for plugins and themes. However, the new feature comes with risks.
WebP is on the verge of replacing JPEG and PNG as the best image to use on the web thanks to Safari 14 finally supporting it. However, an even better image format, AVIF, is already looking to replace it.
Stack Overflow raised $85 million in Series E funding for its Teams knowledge management product following a strong first two years of growth. Investor and consumer interest shows how digital work has changed knowledge management needs for many companies.
The $4.99 per month VPN protects up to 5 Android and PC devices, with iOS, Mac, and Linux versions promised soon. Mozilla partnered with Mullvad VPN and WireGuard for this comprehensive security coverage.
The 'Google Guaranteed' consumer protection program has been reserved for businesses using Google Ads. Google has started testing making the badge available to profiles using Google My Business (GMB) for a fee.
The company is offering $100 million in ad credits to support small and mid-sized businesses impacted by the pandemic.
In addition to introducing coursework aimed at advertisers and agencies, the company is giving a select number of brands the ability to post permanent content.
LinkedIn advertisers can now run retargeting campaigns directed at users who have watched a video ad or opened a lead gen form.
Apple introduced a new Spotlight Search feature to iOS and iPadOS 14 that enables users to search and go directly to a site, completely bypassing Google’s search result pages.
Publisher whitelists for Audience Network ads, content whitelists and enhanced delivery reports can be found within Facebook’s Business Manager platform.
The company says it accelerated its product roadmap to help businesses connect with their communities online and at scale.
Google announced Prabhakar Raghavan, former head of Google Ads, is changing roles to head Google Search while simultaneously overseeing Ads. The move diminishes the traditional separation of product teams and has SEOs concerned about how it might affect organic search results.
Google Ads' new Partner Badge requirements, which force advertisers to use Google's recommendations, will not go into effect until 2021.
YouTube extended its timestamp bookmarks feature to enable Video Chapters for videos. The chapters are displayed on videos as individual clips, making it easier for viewers to identify and jump to different segments.
The best way to stop family members from being too loud and interrupting video and phone conference calls is to use smart lights around your home.
Last year, the company said all ad campaigns would eventually be migrated to the CBO platform, but Facebook now says CBO is an option, not a requirement.
Businesses can now create mobile-first online stores that are accessible on Facebook App and Instagram. A unique feature of Facebook Shops is the ability to do Live Shopping, which enables stores to sell products during a live stream with influencers.
A new version of Google’s Lighthouse auditing tool dramatically changed how it calculates its score by removing two metrics and adding three new ones. The change in metrics signals a major shift in how Google is determining page performance.
Facebook and Instagram have launched new features to help with coronavirus pandemic relief efforts and reduce the spread of misinformation related to the outbreak.