Shopify released its first ever State of Commerce Report. The report is based on a merchant survey they conducted in March 2019 with thousands of their own customers. In the report, they revealed a shift in online consumer behavior towards brand loyalty.
Brand loyalty is slowly taking the lead over individual purchases
- Over 50% of shops see a buyer purchase 2 or more times from their store.
- Over 62 million buyers have bought from the same store twice – representing over 14% of buyers overall.
- Last year, on average, buyers purchased 3.8 times from the same store.
- 73% of North American respondents agree that “once they find a product or brand they like, they stick with it.”
This shift will have a significant impact on ecommerce stores that have weak branding and continue to rely on one-off purchases solely from paid marketing. It’s also a warning to online retailers that they need to invest more in how customers experience their brand or risk going out of business.