Shopify rolls out support for international domains and multiple languages with a focus on SEO

Shopify is helping online stores expand their presence into other countries and languages. The new international features are also optimized for search engines thanks to the automated creation of hreflang links and sitemaps.

As Shopify continues to refine its shopping experience with Shop App and further enhance its ecommerce platform and Fulfillment Network, they are also helping merchants expand their stores’ reach globally. They recently launched international domains, which enable accounts to manage multiple domains and languages from one account.

Shopify merchants have the option to use country code top-level domains (ccTLD), sub-domains, or a combination of both.

For example, you can use in the United States, where your online store appears in English and shows prices in USD. In France, you can use, or, where your online store appears in French and shows prices in EUR. This improves localized shopping experiences and helps with international selling.

Shopify, International domains

Attention was also given to international SEO. When international domains were initially released, they included the automation of hreflang. The hreflang attribute and link value conveys to search engines which pages are meant for specific countries and languages. They are typically difficult to maintain, which is why automating them is such a valuable feature.

Weeks later, Shopify added another feature to international domains: automated XML sitemaps. Jackson Lo, SEO Lead for International Growth at Shopify, shared that the sitemaps are fully automated, contain all language folders, are created for each ccTLD, and are included in the robots.txt file.

International domains are available now with the regular Shopify and Advanced Shopify plans. However, they are not available with Shopify Lite or Shopify Basic plans. The Lite and Basic plans will have to upgrade to take advantage of the new features.

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Jon Henshaw

Jon is the founder of Coywolf and the EIC and the primary author reporting for Coywolf News. He is an industry veteran with over 25 years of digital marketing and internet technologies experience. Follow @[email protected]