Update: ‘Fast’ one-click frictionless checkout shutting down after less than two years

After capitalizing on Amazon’s expired 1-click patent, Fast is shutting down its frictionless one-click checkout service that could be used by practically any ecommerce store. They initially promoted the service as making the internet faster.

Fast

Fast announced they are discontinuing its one-click checkout service and it will cease to work on April 15, 2022. They left two messages on their website, one for consumers and one for sellers.

Message to consumers from Fast

Buyer Community,

After making great strides on our mission of making buying and selling frictionless for everyone, we have made the difficult decision to close our doors. With that, we regret to share that we will discontinue Fast Checkout as a payment method for you to use on your favorite sellers.

I will be forever grateful to customers all over the world who loved using Fast to shop at their favorite brands. You shared our vision for improving the customer experience for online shopping and we can’t thank you enough for putting your trust in us.

While you’ll no longer see the Fast button at checkout, we are incredibly proud of the team we assembled and our work to democratize commerce through Fast’s one-click checkout experience. Sometimes trailblazers don’t make it all the way to the mountain top. But even in those situations, they pave a way that all others will follow. Fast has done that with bringing one-click and headless checkout into the mainstream. Buying online has been forever changed by the incredible team at Fast. The dedication, brilliance and spirit of this remarkable team is unparalleled and will forever be the legacy of Fast.

We will permanently discontinue service of Fast Checkout on April 15, 2022

With gratitude – Domm Holland

Message to sellers from Fast

Seller Community,

After making great strides on our mission of making buying and selling frictionless for everyone, we have made the difficult decision to close our doors. With that, we regret to share that we must discontinue Fast Checkout as a payment method for our sellers.

I will be forever grateful to those who shared our vision for improving the system of buying online and who refused to settle for the status quo. We created an incredible global community of sellers over the past 19 months – and we are deeply grateful that you took the leap of faith and joined Fast in this journey. We are grateful for the vision you shared with us about how we can improve and modernize commerce.

Sometimes trailblazers don’t make it all the way to the mountain top. But even in those situations, they pave a way that all others will follow. Fast has done that with bringing one-click and headless checkout into the mainstream. Buying online has been forever changed by the incredible team at Fast. The dedication, brilliance and spirit of this remarkable team is unparalleled and will forever be the legacy of Fast.

We aim to make this uninstalling/offboarding process as seamless as possible. A member of the Fast support team will be in touch to help remove Fast Checkout.

We will permanently discontinue service of Fast Checkout on April 15, 2022

If you’re looking to continue improving conversion rates with one-click checkout, we encourage you to explore Shopify’s platform at Shopify.com

With gratitude – Domm Holland

While both messages from Holland recommended using Shopify’s platform, Fabric’s headless commerce solution will likely be a better replacement for ecommerce stores that were previously using Fast’s one-click checkout.


Original article published September 2, 2020, at 9:40 pm CST

Fast AF, Inc. launched its much-hyped one-click frictionless checkout service during a Zoom webinar on Wednesday. The webinar highlighted the Fast service and introduced attendees to its company culture and some of its investors.

Fast was described in the webinar as a universal checkout system that can be used by any online store. They also stated that it works on every site, platform, device, and browser.

Domm Holland of Fast
Domm Holland, Co-founder & CEO of Fast, shares details about its one-click services

The core selling point of Fast is that it provides a one-click frictionless checkout. You may recall that Amazon invented the “1-click checkout” and had a patent for it, but it expired on September 11, 2017. The expiration of that patent has made it possible for companies like Apple and Shopify to create one-click checkouts, and now Fast.

What sets Fast apart from other one-click checkouts is that Fast can be used practically anywhere. It’s the first full-featured one-click checkout service that isn’t tied to a specific ecommerce platform. It’s like Shopify’s one-click checkout, but without the need for Shopify.

Fast One-Click Checkout

Fast also has an ordering “wow” feature. Instead of having to add items to a cart, customers can buy items individually. Fast will then group all items into a single order for the merchant, and all items will be shipped together. It’s a smart trick that delays the order’s processing by minutes but makes the purchasing experience truly fast and seamless for the customer.

When customers purchase items from stores, order details are centralized in a similar way to Shopify’s Shop App. Fast’s interface isn’t nearly as slick as Shopify’s, but it is functional and has all of the features one would expect, like order details and tracking.

Fast Order Detail
Fast order detail page after making a purchase

Fast is available to sellers starting today.

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Jon Henshaw

Jon is the founder of Coywolf and the EIC and the primary author reporting for Coywolf News. He is an industry veteran with over 25 years of digital marketing and internet technologies experience. Follow @[email protected]