Coywolf News

Coywolf News covers new technologies, product updates, productivity tips, and changes that affect digital marketers. Core topics include SEO, Social, Paid, Email, Content, Webmaster, and Startups.

LinkedIn gives brands new ways to target engaged audiences via its platform and Audience Network

LinkedIn advertisers can now run retargeting campaigns directed at users who have watched a video ad or opened a lead gen form.


iOS 14 and iPadOS 14 betas bypass Google Search on iPhones and iPads with Spotlight Search

Apple introduced a new Spotlight Search feature to iOS and iPadOS 14 that enables users to search and go directly to a site, completely bypassing Google’s search result pages.

iOS and iPadOS 14 Spotlight Search

Facebook opens access to new brand safety tools and launches a redesigned control hub

Publisher whitelists for Audience Network ads, content whitelists and enhanced delivery reports can be found within Facebook’s Business Manager platform.

Facebook Brand Safety

LinkedIn rolls out virtual events and poll features, giving brands new engagement opportunities

The company says it accelerated its product roadmap to help businesses connect with their communities online and at scale.


Head of Google Ads to run Search. Move concerns SEO veterans about the future of search

Google announced Prabhakar Raghavan, former head of Google Ads, is changing roles to head Google Search while simultaneously overseeing Ads. The move diminishes the traditional separation of product teams and has SEOs concerned about how it might affect organic search results.

Google Search and Google Ads bluring together

Google Partner Badge: The new timeline and what advertisers need to know

Google Ads' new Partner Badge requirements, which force advertisers to use Google's recommendations, will not go into effect until 2021.

Google Partner Badge

New YouTube ‘Video Chapters’ builds upon timestamp bookmarks

YouTube extended its timestamp bookmarks feature to enable Video Chapters for videos. The chapters are displayed on videos as individual clips, making it easier for viewers to identify and jump to different segments.

YouTube Video Chapters

How to use smart lights to stop people from interrupting your conference calls at home

The best way to stop family members from being too loud and interrupting video and phone conference calls is to use smart lights around your home.

Smart Lights

Facebook confirms advertisers will not be required to use Campaign Budget Optimization (CBO)

Last year, the company said all ad campaigns would eventually be migrated to the CBO platform, but Facebook now says CBO is an option, not a requirement.

Facebook for Business

New ‘Facebook Shops’ enables SMBs to create ecommerce stores on Instagram and Facebook App

Businesses can now create mobile-first online stores that are accessible on Facebook App and Instagram. A unique feature of Facebook Shops is the ability to do Live Shopping, which enables stores to sell products during a live stream with influencers.

Facebook Shops

Google significantly changes how it measures page performance with the release of Lighthouse 6.0

A new version of Google’s Lighthouse auditing tool dramatically changed how it calculates its score by removing two metrics and adding three new ones. The change in metrics signals a major shift in how Google is determining page performance.

Google Lighthouse

Facebook and Instagram launch COVID-19 resources as usage spikes, while others follow suit

Facebook and Instagram have launched new features to help with coronavirus pandemic relief efforts and reduce the spread of misinformation related to the outbreak.

Facebook coronavirus hub

ICANN rejects sale of .org to private equity firm citing public interest

In a dramatic chain of events, the ICANN Board unanimously blocked its consent for Internet Society (ISOC) to change ownership of the non-profit Public Interest Registry (PIR) to the private equity firm Ethos Capital.

Rising cost of domains

Shopify launches Shop app to better compete against Amazon

The new Shop app by Shopify consolidates stores into a cohesive shopping experience. Unlike its competitors, Shopify made the service only available as a native mobile app, which is reminiscent of Quibi’s recent launch.

Shopify Shop App

Facebook app and Instagram start exposing locale of users and Pages to help protect U.S. election

Posts from high-reach Facebook Pages and Instagram accounts outside of the U.S. will now list the account owner’s primary country location at the top of the post.

Facebook User Locale

Facebook Messenger policy update requires businesses to respond within 24-hours

At the beginning of March 2020, Facebook instituted new response time rules for businesses using Messenger. The policy changes coincided with record Messenger usage due to the COVID-19 pandemic.

Facebook Messenger

Chrome 81 breaks the ability to bold system fonts on Macs

A style bug in version 81 of the Google Chrome browser was discovered before it was released, but a decision was made to not fix it until the next version. Sites that default to the system font can no longer fully bold text for users on macOS Catalina.


Speedtest VPN adds paid tier and now supports iPadOS

Ookla ended beta testing of its Speedtest VPN and added a $4.99/mo unlimited data plan. The newest release now supports iPadOS in addition to iOS and Android.

Speedtest VPN

COVID-19 makes Google Ads delay controversial changes to its Partners badge program until 2021

Agencies unhappy with the upcoming changes to the Google Partners badge program received a temporary reprieve from Google Ads. Google emailed its partners to inform them that the new changes were delayed until 2021 because of the impact coronavirus has had on businesses.

Google Partner Coronavirus

LinkedIn Conversation Ads: How they work and should advertisers use them

The new messaging-based ad format by LinkedIn, which is similar to Facebook Messenger Ads, allows advertisers to target prospects with personalized messages based on audience segments.

LinkedIn Conversation Ads