Coywolf News

Coywolf News covers web technologies, digital marketing, productivity, and remote work. Core topics include SEO, Google, Apple, Mastodon, Social, Paid, Email, Web Development, and WordPress.

Interview with Hugo Gameiro, founder of the Mastodon managed hosting platform Masto Host

Jon Henshaw interviews Hugo Gameiro, founder of Masto Host, about how he initially got into SEO and later founded a managed hosting platform for Mastodon. Hugo also shared what it was like during the Twitter migration initiated by Elon Musk's erratic behavior and what he thinks the future of Mastodon and the fediverse will be.

Jon Henshaw and Hugo Gameiro

Buffer adds Mastodon to its social media management platform

Buffer’s popular social media management software can now schedule and post to Mastodon servers. Coywolf has a first look at what it's like to connect and publish posts from Buffer to Mastodon.

Buffer Mastodon Channel

What brands need to know about Mastodon and the ‘fediverse’

As decentralized social media grows in popularity, companies have a unique opportunity to position their brands early in the fediverse and differentiate themselves from competitors. Mastodon provides the quickest path to creating and controlling a brand’s decentralized social presence.

How to switch to Mastodon, the best Twitter alternative

Elon Musk’s takeover of Twitter has its users looking for an alternative. Many people are considering the decentralized and ad-free Twitter alternative, Mastodon. Here’s how to switch and migrate from Twitter to Mastodon.


Google adds online product highlights by expanding use of ‘Pros and cons’ structured data

The Schema properties used for pros and cons in Reviews – positiveNotes and negativeNotes – have been expanded for use with online products. Google requested the change to enable them to understand better the products that are sold online.

Decentralized Instagram alternative, PixelFed, launches new iOS app

PixelFed is a federated social platform for sharing photos. It mimics Instagram’s features but is open-source, privacy-focused, ad-free, decentralized, and gives complete control to its users. PixelFed’s new iOS app hopes to entice iPhone-using Instagram users away from Meta’s popular image-sharing app.

PixelFed iOS App

Cloudflare attempts to recreate Alexa Rank with Radar Domain Rankings

Leveraging its immense global traffic data, Cloudflare announced a replacement to Alexa Rank called Radar Domain Rankings. The so-called replacement only ranks the top 100 sites, and like Alexa Rank, the data is likely irrelevant to most marketers.

Cloudflare Radar Domain Rankings

Safari 16 supports AVIF in macOS Ventura and iOS 16

WebKit has supported the next-generation image format AVIF since April 2021, but Safari has not. That's because Apple's web browser can only process image types that macOS and iOS support. The release of iOS 16, and soon macOS Ventura, brings support for the AVIF image format to the operating system and Safari 16.

Cloudflare’s + WARP VPN adds IP masking and more accurate geolocation

In a significant update to Cloudflare's + WARP VPN service, the company added more precise geolocation to its free and premium account levels. The update now returns localized search engine and site results without exposing a user's public IP address.

Cloudflare WARP+

Shopify upgrades Linkpop with new features

Several months after Shopify launched its ‘link in bio’ service, Linkpop, they’ve updated it with new customizations, support for multiple users, and added the Buy It Now feature to all product links.

Shopify Linkpop

Markdown writing app Ulysses adds support for tables

Ulysses, the popular writing and publishing app that uses Markdown for formatting, added support for creating, formatting and sharing tables.

Popular WordPress plugin that fixes email delivery issues gets major UI update after acquisition

Post SMTP, a free and widely used plugin that fixes common email delivery problems on WordPress, launched a new version of its software with an improved user interface on the heels of WPExperts acquiring it in March 2022.

Google Search adds author markup best practices

In response to publishers improperly using the Schema structured data author type on articles, Google Search has published new author markup best practices.

Article Schema

What formats does Kindle support?

Not every ebook format works with Kindle. Here are all the supported formats and how you can convert unsupported ebook formats to a native Kindle format.

Amazon Kindle

‘Alexa Rank’ is officially gone: Amazon shuts down Alexa Internet

Alexa Internet retired its website research and analysis tools on May 1, 2022. The service was well known among digital marketers for its Alexa Rank score.


Elon Musk buying Twitter prompts some users to switch to Mastodon

Mastodon, an open-source and decentralized Twitter alternative, is gaining popularity as users seek out alternative social platforms in the wake of Elon Musk buying Twitter.


Google Search adding Signed Exchange (SXG) support for desktop results and creates a new meta tag for opting-out

Signed Exchanges (SXG) is an open standard created by Google that makes it possible for non-AMP sites to be cached and served by Google for near-instant delivery. SXG was initially supported for mobile results but will now work for desktop search results too. Sites wanting to opt-out of SXG for desktop results will have to add a unique meta tag to their pages.

Meta Tag Supported Media

Update: ‘Fast’ one-click frictionless checkout shutting down after less than two years

After capitalizing on Amazon’s expired 1-click patent, Fast is shutting down its frictionless one-click checkout service that could be used by practically any ecommerce store. They initially promoted the service as making the internet faster.


Popular bookmark manager,, adds highlights and annotations for websites added a new feature to its browser extension that makes it possible to highlight text and leave notes on any web page. Highlights

Google updates product review ranking and provides tips for better visibility in search results

Google announced its third product reviews update within the past year. They provided publishers with clear guidance on optimizing product reviews for better search result visibility and answered frequently asked questions.

Fathom Analytics review in Google Result